Data breaches set to affect future sales

The failure to protect customer data is set to create long-term business problems for organisations in Europe and the US, a survey reveals

High-profile data breaches and the resulting reputational damage is having a direct impact on consumer buying behaviour, according to a YouGov survey of 7,500 consumers in the UK, France, Germany, Italy and the US.

Some 90% of respondents said they were concerned about their personal data being lost, manipulated or stolen, yet nearly half (46%) feel like they have no choice but to hand over personal data in return for products and services, according to the survey commissioned by security firm RSA.

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